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Marketing helps Vermont train ridership
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CNJ
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Marketing helps Vermont train ridership
 
« on: Nov 22nd, 2009, 11:05am »
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From the Burlington (VT) Free Press:
 
http://www.burlingtonfreepress.com/article/20091121/NEWS02/911210307/1007/Marketing-helps-Vermont-train-ridership


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ClydeDET
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Re: Marketing helps Vermont train ridership
 
« Reply #1 on: Nov 22nd, 2009, 6:02pm »
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Properly targeted and well-done marketing will almost always help anything. So - shouldn't be a surprise. Good to ehar, though. Both that it is working and being tried.

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jmlaboda
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Re: Marketing helps Vermont train ridership
 
« Reply #2 on: Nov 23rd, 2009, 12:51am »
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"Properly targeted and well-done marketing will almost always help anything. So - shouldn't be a surprise. Good to ehar, though. Both that it is working and being tried. "
 
That is true, but nothing will help the service if the politicians aren't turned from their idea of ending subsidies.  Yah, the decision to not going with Colorado Railcar for some DMU trains has proven to be a good one, but until things change in the capital the operation still faces an up hill climb, no matter how many folks ride it.


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